Freelancer for 20 years.
Copywriter for 23 years.
Advertiser for 25 years.
Human being for 47 years.
Advertiser by choice, copywriter and translator by passion.
Idea, concept, campaign.
Print, digital, AV, spots.
B2B, B2C, PoS.
IT, HR, Consulting, Fashion.
For holidays, ferris wheels, flowers and the German President.
In 23 years a bunch of stuff has added up – too much for this website, really.
So if you need any further proof for your particular industry, client or task: I'd be happy to compile a custom-made portfolio of my work samples for you.
Yes, there have been some timeouts. From 2000 to 2003, for example, I traded my home town Düsseldorf for Vienna. Fantastic, different and definitely worth that change.
And from 2006 to 2011 I took a break from advertising altogether and worked as a Program Director on river cruise ships. With American guests. On Rhine, Main, Mosel and Danube. In Holland, Belgium, Germany, France, Austria and Switzerland. With busses, flags, audio systems – yep, the full monty.
I'm glad I had these breaks. I learned a lot – about the world, about people and about myself. It was great, it felt right – and especially in advertising experiences like these can't hurt.
Alright, you caught me, I confess – and a lot of folks know about this anyway. Acting is my passion, my loophole, a nice way to get away from it all. However, it's a completely different kettle of fish.
If you're interested in my humble acting attempts in TV and movie productions – be my guest: